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Halfsheet "A Guinness A Day" / "Guinness Is Good For You" advertising poster, originally created in 1929 by the legendary British illustrator John Gilroy.Historical Overview The Agency: The ad was developed by the advertising firm S.H. Benson, whom the chairman of the board, Rupert Guinness, hired to launch the brand's first-ever official advertising campaigns.The Slogan: The tagline "Guinness Is Good For You" arose after market research revealed that a vast majority of consumers believed a pint of stout made them feel stronger and healthier. At the time, doctors even recommended it to post-operative patients and pregnant women.The Visual: The illustration showcases six flawlessly poured, deep-ruby-colored pints topped with dense, creamy white heads. Gilroy's bold, clean artistic style helped solidify Guinness's status as a household name globally. |
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